Aashirvaad and Iman Chakraborty to Create Matri Shakti Bondona this Durga Puja

News Desk, News Nation 360 : India's top packaged atta brand, Aashirvaad Atta, launched a special music video titled "Matri Shakti Bondona – A Tribute to Mother's many forms and Energy" to kick off the Durga Puja celebrations. With a stunning comparison between Maa Durga's holy energy and the everyday strength of women who nurture, protect, and inspire, the video, which is sung by National Award-winning singer Iman Chakraborty, is a heartfelt tribute to moms' unbreakable spirit. On the launch of the song and campaign, Anuj Rustagi, BU Chief Executive- Staples, ITC Ltd., stated that every Bengali mother has relied on Aashirvaad to support and nurture her family. Bengal's lifeblood is Durga Puja, and Aashirvaad has long been a vital component of the festivities, bringing families together via food and customs. This year, Aashirvaad collaborates with Matri Shakti Bondona to produce a tribute that honours all mothers as Maa Durga herself by fusing music, customs, and technology. Since music can evoke strong feelings, this program allows sons and daughters to give their mothers a timeless and incredibly personal homage. They hope that this initiative will help families make the celebrations even more meaningful and intimate.

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