B Natural Introduces "Coconut Cola"

News Desk, News Nation 360: With the introduction of B Natural Coconut Cola, an inventive drink that combines the flavour and fizz of cola with natural coconut water, ITC Foods has formally entered the functional enjoyment market. The new drink category, which is positioned under the brand concept "Refreshingly Simple," caters directly to urban consumers who are health-conscious by offering an indulgence profile with only 9 kcal per 250 ml serve, zero added sugar, and zero caffeine. The formulation, which was created in close technical collaboration with ITC's Life Sciences & Technology Centre (LSTC) in Bengaluru and is led by Vivek Kookkal, Vice President and Business Head for Dairy and Beverages at ITC Ltd., uses natural coconut hydration while maintaining a classic carbonated flavour. B Natural Coconut Cola, which comes in a 250 ml can and costs ₹60, is being introduced in key Indian cities including Kolkata, Delhi, Mumbai, Bengaluru, Hyderabad, and Chennai through quick-commerce platforms and contemporary retail establishments.

Pic: Courtesy