Bajaj Finance Records a 27% Increase in Seasonal Loan Volume

News Desk, News Nation 360 : Bajaj Finance Ltd., India's largest private sector non-bank lender and a subsidiary of Bajaj Finserv, announced that it saw a surge in consumption finance during the festive season, disbursing a record number of consumer loans, up 27% in volume and 29% in value from the same period last year. The increase in consumption credit, as indicated by consumer goods loans, represents the beneficial consequence of the government's next-generation GST reforms and personal income tax revisions, which aim to increase consumers' purchasing power. Bajaj Finance disbursed around 63 lakh loans between September 22 and October 26, 2025. During this time, the company added 23 lakh new clients, 52% of whom were new to credit, thereby considerably increasing financial inclusion. Sanjiv Bajaj, Chairman, Bajaj Finance, stated that the government's next-generation GST reforms and personal income tax revisions have given a new impetus to India's consumption-driven development story. These steps, by making everyday things cheaper, have enabled millions of middle- and low-income families to spend with confidence during the holiday season. The beneficial impact may be seen not only in the 27% increase in the distribution of consumption loans, but also in a premiumization trend, with customers migrating to higher-quality products for better lifestyles. The reduction of GST rates on televisions and air conditioners has helped Indian consumers reduce the average loan ticket size by 6% to upgrade to higher-end products. This premiumization trend was quite pronounced at Bajaj Finance, with 71% of financed TV loans being screens of 40 inches and above, up from 67% a year ago. As a diversified, technology-driven non-banking financial company, Bajaj Finance continues to innovate on ways to expand credit access and advance customer experience for both consumers and businesses. The company is a leading lender in categories like mobile phones, consumer electronics, home appliances, furniture, rooftop solar panels, and other consumption-driven segments. Bajaj Finance serves 110 million customers through extensive digital platforms and on-ground distribution. Every loan agreement has a Key Fact Statement in 19 languages for transparency. The Bajaj Finserv App, which has reached 75.1 million net installs as of June 30, 2025, delivers seamless experiences for credit, deposits, insurance, and investments, further enhancing customer convenience and access.