Birla Opus Opens Kolkata's First-of-its-kind Paint Studio

News Desk, News Nation 360 : Birla Opus Paints, a division of Grasim Industries within the Aditya Birla Group, today announced the opening of the Birla Opus Paint Studio (Company Owned and Operated Experience Store) in Kolkata. Building on the brand's recent launches in Gurugram, Lucknow, Mumbai, Navi Mumbai, Bengaluru, and Hyderabad, this expansion demonstrates the company's dedication to revolutionising the paint and décor sector via innovation, premium solutions, and an immersive customer experience. Rakshit Hargave, CEO, Birla Opus Paints, stated that Birla Opus Paints is excited to open its immersive Paint Studio in Kolkata. More than just a company-owned store, it demonstrates our dedication to innovation, quality, and better customer service. They structured the store so that every part encourages creativity and allows homeowners to bring their ideas to life. Their objective is to make painting a joyful and transformative experience for all. The Birla Opus Paints Kolkata studio is an inspiring and immersive environment to create an atmosphere. It is a creative hotbed rather than an ordinary paint shop. This experience centre allows customers to find new inspiration and touch colours physically in an actual environment. Customers can receive free expert guidance on shade selection, texture, and application technique from a personalised navigator. Sophisticated instruments allow homeowners to envision what their selected colours will look like in their houses. In addition to paints, the studio also provides wallcoverings, designer finishes, and speciality coatings for total décor solutions. The store showcases more than 170 products and offers speciality services such as expert colour consultations, innovative application methods, and heritage-inspired custom décor solutions. It also respects local traditions and customs, providing special colours and décor packages that characterise Kolkata's vibrant personality. The launch is an important milestone in Birla Opus Paints' growth plan to expand its retail footprint in India. The company is going to open additional experience centres in Jaipur, Ahmedabad, and Surat over the next few months, with a focus on experiential retail.

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