BlueStone Unveils New Concept Store Format In Kolkata

News Desk, News Nation 360: BlueStone Jewellery and Lifestyle Limited launched its Kolkata flagship showroom at Stephen Court, 18 Park Street, heralding the omnichannel jeweller’s debut new-concept store format built on minimalist aesthetics, understated luxury, and uncluttered personal discovery. Spanning over 3,200 square feet and showcasing more than 2,000 in-house designed and manufactured pieces, the flagship serves evolving Indian consumer preferences favoring daily self-expression and contemporary wear over traditional wedding-only adornments, featuring its kinetic ‘Whispers of Motion’ line designed with suspended dancing diamonds and a newly unveiled handcrafted antique and Kundan collection; merging physical experiences with digital-first exploration via online shortlisting and extended virtual catalogs, Founder, MD & CEO Gaurav Singh Kushwaha stated that Kolkata’s discerning eye for design made Park Street the obvious choice for this concept, fuelling the company’s aggressive national retail expansion, which had expanded to 340 stores across 134 cities and 28 States and Union Territories with FY26 operational revenues at ₹2,441.2 crore as of March 31, 2026.

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