Dabur Amla Hair Oil Launched a New Digital Film for Father’s Day Titled Jealous Dad

News Desk, News Nation 360 : For Father's Day, Dabur Amla Hair Oil, the most reputable and well-known hair care company in India, released a new digital film called "Jealous Dad," which highlights the unsaid emotional demands of Indian fathers. Created in partnership with Instamart, the endearing campaign reimagines Father's Day gifting by highlighting the emotional power of a straightforward, culturally significant gesture: the champi. According to a 2018 UNICEF India and Population Council report, about 80% of fathers want to have closer emotional ties with their kids, but they seldom ever show it. The ad serves as a gentle reminder that fathers cherish love, care, and attention even though they may not always express it. Ankur Kumar, Head of Marketing, Dabur India Ltd., stated that with this ad, they wanted to draw attention to a feeling that is frequently unsaid: the silent want for love and connection that fathers have. A basic champi is more than simply a hair massage in their culture; it's a sincere show of concern. They have made this gift quickly available by working with Instamart, so they don't have to wait to show their fathers how much they care. The movie depicts a father growing more and more jealous. He observes his daughter showering love on her mom. This is done through reels, selfies, and spent moments. Feeling left out, he asks if it is Mother's Day once again in a sarcastic tone. The daughter recognises her error. She places an order for Dabur Amla Hair Oil on Instamart without delay. Within minutes, she sets up a special at-home champi session. This fills her dad's heart with smiles, togetherness, and warmth. The Instamart partnership is significant. It illustrates how the current fast commerce system can facilitate emotional behaviour in a matter of taps.

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