Daburʻs Real Wale Rang Sab Pe Chadh Jaaye Campaign Redefines the Spirit of Holi Celebration

News Desk, News Nation 360: Dabur India has launched a dynamic campaign for their flagship brand, Réal Fruit Power, for Holi, with the tagline “Real wale rang sab pe chadh jaaye.” The campaign, which positions the beverage as your go-to hydration and energy companion, encourages consumers to unlock their true “Rangbaaz” by staying powered with fruit nutrition during the Holi celebrations. In the campaign, which features a high-energy musical video, Dabur has managed to go beyond the “Instagrammable” moment to capture the true essence of Holi, which is about the unfiltered joy of the traditional Indian Holi celebration. In conversation with Mayank Kumar, Vice President of Marketing at Dabur, it is evident that the campaign is about being true to who you are, while staying hydrated with the power of fruit nutrition provided by Réal. Monisha Prasher, General Manager of Marketing – Foods, adds, “At Dabur, we believe that the ‘No Filter’ moment of Holi is about celebrating the beautiful chaos of the festival while keeping health at the core of what we do for millions of consumers across the country.” As consumers across the country plan their Holi celebrations, the Réal range of fruit juices is the perfect host for guests while the partygoers stay hydrated with the beverage. This campaign launch further reinforces Dabur’s leadership position in the fruit juice beverage segment by associating with one of the most high-energy festivals of India, Holi.

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