Emami East Bengal FC Celebrates Durga Pujo Spirit With Emami Healthy & Tasty Fresh Chakki Atta

News Desk, News Nation 360 : Emami Healthy & Tasty creates a Maa Durga idol out of Emami Healthy & Tasty Fresh Chakki Atta for this Durga Puja, combining devotion and sustenance in a genuinely unique celebration. The atta, which is traditionally stone-ground and made from 100% pure wheat, embodies the brand's fundamental principles of softness, nutrition, and purity, while also symbolising tradition, community, and healthy living. In a moving celebration of culture and sportsmanship, the women's team of Emami East Bengal FC and the first-team players of the club came together to celebrate the Pujo spirit with an idol of Maa Durga made from Emami Healthy & Tasty Fresh Chakki Atta at the Rajdanga Naba Uday Sangha pandal. The last stage of the idol-making was witnessed by first team players Anwar Ali, Souvik Chakrabarti, Mohammed Rashid, women's team players Fazila Ikwaput, Resty Nanziri, Maurine T. Okpala, Abena A. Opoku, Shrabani Murmu, Riya Sarkar, Birsi Oraon, and Purnima, and Kaushik Roy Chowdhuri, Associate Vice President – Marketing, Emami Agrotech. The movement began on 17th September 2025, and Priyanka Sarkar, the famous actor, took part in it. In a symbolic gesture of renewal, seeds contained within the idol will subsequently be sown, symbolising new beginnings and prolonging the divine graces of Maa Durga. Vibhash Vardhan Agarwal, Director, Emami Group, stated that Durga Puja is a celebration of unity, joy, and devotion. With their special Atta Durga campaign, they wanted to design a symbol that reflects the same principles that Emami Healthy & Tasty Fresh Chakki Atta stands for: sustenance, purity, and heritage. This effort has received a lot of support, and people are already visiting to see the idol of Durga Maa.