Equitas Small Finance Bank and Bharti AXA Life Insurance Announce Strategic Bancassurance Partnership

News Desk, News Nation 360 : Equitas Small Finance Bank and Bharti AXA Life Insurance, a division of Bharti Life Ventures Private Limited (Bharti Group Company), have partnered strategically in the bancassurance space. The collaboration is a major step in increasing the penetration of life insurance in India, particularly in the rural and semi-urban markets. Through this partnership, Equitas Small Finance Bank customers will be able to access Bharti AXA Life Insurance's range of protection, savings, and retirement plans, facilitating long-term wealth planning and financial stability for individuals and families throughout India. Through Equitas SFB's extensive network of more than 1,042 banking locations in 18 states and Union Territories—with a particularly strong presence in Tamil Nadu, Karnataka, Kerala, and Maharashtra—customers can easily access these products. Commenting on the partnership, Nitin Mehta, Chief Distribution Officer – Partnership Distribution and Head Marketing, Bharti AXA Life Insurance, stated that through its extensive branch network and digital capabilities, Equitas Small Finance Bank has established a strong and distinctive franchise with a track record of providing services to underbanked, semi-urban, and rural populations. They are happy to work with the Bank since it will help them reach customers at scale through its wide physical presence and strengthen their partnership distribution footprint. The collaboration supports IRDAI's vision of "Insurance for All" by 2047 and is consistent with their goal of making insurance easier to understand and more accessible.

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