Fortune Introduces ‘Fortune Atta with Multigrains’ for Health-Conscious Families

News Desk, News Nation 360 : With the introduction of Fortune Atta with Multigrains, AWL Agri-Business, one of the top integrated agribusiness firms in India, continues to establish itself in the value-added foods market. With Fortune Premium Sharbati Atta, the firm successfully entered the premium flour industry. Now, it is branching out into the rapidly expanding multigrain area to serve customers looking for everyday basics that are healthier without sacrificing tradition. Commenting on the launch, Mukesh Mishra, Joint President, Sales & Marketing, AWL Agri-Business, stated that the decision of the customer has always been at the centre of all they do at Fortune. They have a solid basis of quality and trust because Fortune Chakki Fresh Atta is already ranked No. 2 in India. "Fortune Atta with Multigrains" would help close the gap between habit and health as Indian customers become more conscious of the nutritional content of their everyday diet. Their line of premium and value-added flours is being strengthened with this launch. They are sure that today's discriminating, health-conscious consumers will find our product appealing. The company positions this launch as a strategic entry into the higher-margin value-added flour category. They aim to provide a nutritionally better alternative to regular chakki atta while keeping the traditional taste of daily meals like rotis. The product is initially available in 5kg packs through major e-commerce and quick-commerce platforms like Blinkit, Zepto, Amazon, and Flipkart. It will be offered in select metro cities, including Delhi, Mumbai, and Bengaluru, with a national rollout planned for general and modern trade channels in the coming months.

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