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Go Makeovers Broadens its Footprint with a Bold Vision and Global Presence

  • Writer: Anustup Kundu
    Anustup Kundu
  • Jun 3
  • 2 min read

News Desk, News Nation 360 : Go Makeovers India Pvt. Ltd., one of Eastern India's fastest-growing salon chains, has made waves in the beauty and wellness business with its aggressive expansion strategy, creative service model, and rising global prominence. Rudra Bayen, Managing Director, Go Makeovers, expressed that their objective has always been to provide experiences that promote confidence and self-expression, rather than merely salons. This journey is just beginning, and they are devoted to bringing Indian beauty knowledge on a worldwide platform. Go Makeovers, a luxury brand that is known for its fusion of high-end personal care with luxury looks, is on an expansion spree to open 25 stores in Kolkata by the end of 2026. The brand follows a unique dual-level model of having both Signature luxury offerings and Classic premium services, which has struck a chord among a range of customers who are looking for sophistication, quality, and individualised care. The dynamic Managing Director, Rudra Bayen, is driving this stupendous growth, revolutionising beauty retail in India with his entrepreneurial spirit, even as he is simultaneously working towards Chartered Accountancy and a B.Com Honours degree. With him at the helm, Go Makeovers is not just growing but revolutionising the salon business's way of delivering beauty. Established by experts from complementary practices of real estate and beauty, Go Makeovers harmoniously blends spatial beauty with expertise in beauty, crafting each centre as a luxury destination for makeover and style. The growing legitimacy of the brand was recently recognised at the 8th Times Business Awards West Bengal 2025, where it was given the 'Trusted Salon Chain' award by Bollywood legend Juhi Chawla, confirming its excellence and customer trust. Reaching across borders globally, Go Makeovers also made its international debut during the London Mahotsav 2025 by gracing a fashion show. In a moment of pride, founding member Bidyut Bayen, along with his son Rudra Bayen, was awarded the Bengal British Icon Awards 2025, representing the brand's strong family leadership and global ambitions.


Pic - Courtesy



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