ITC Introduces Sugar-free Mint Ultra Mintz

News Desk, News Nation 360: With the introduction of 'Ultra Mintz', an upscale, sugar-free mint product designed to meet changing customer preferences for sophisticated, portable breath refreshment, ITC Ltd. has formally broadened its line of premium adult confections. Subash Balar, Vice President and Business Head – Chocolates, Coffee and Confectionery & NCD, Foods Division at ITC Ltd., commented on the strategic product rollout, emphasising that the launch directly capitalises on a high-growth market segment by combining premium quality mints in an incredibly affordable, modern layout that complements modern consumer lifestyles. The product, which comes in two unique, potent flavours—Strong Peppermint and Sensational Strawberry—is housed in a sleek, understated, and elegant metal tin container that fits well into business and travel routines, whether between corporate meetings or after meals. The FMCG giant's long-term corporate focus on promoting design innovation and premiumization across its diverse food business verticals is reinforced by the innovative refreshment range, which retails at a premium price point of Rs. 150 and is commercially available across leading quick-commerce platforms and select retail stores throughout India.

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