LIC of India Releases the Super Sales Saathi App and the Mylic App

News Desk, News Nation 360: On April 15, 2026, LIC's next-generation mobile applications, MyLIC and Super Sales Saathi, were formally introduced in Mumbai by Shri M. Nagaraju, Secretary of the Department of Financial Services, Ministry of Finance. These AI-integrated apps were created under LIC's DIVE (Digital Innovation & Value Enhancement) platform with the goal of modernising India's insurance industry by moving away from office dependence and toward a digital-first paradigm. Instant premium payments, paperless policy loans, and the online resurrection of expired policies are all made possible with the MyLIC app, which gives policyholders a 360-degree self-service experience. In addition, the Super Sales Saathi app, which offers digital sales kits, AI-driven nudges, and real-time performance dashboards to boost intermediary efficiency, is a critical tool for LIC's marketing staff. These apps, according to CEO & MD Shri R. Doraiswamy, are now vital strategic assets intended to increase acceptance and boost operational effectiveness throughout LIC's enormous reach of more than 260 million policies. LIC is positioning itself to provide competitive, quick service and smooth policy administration for both clients and field agents across the country by fusing cutting-edge technology with a user-first mentality.

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