"Masti Ki Pathshala" is Launched by Dabur's Hajmola

News Desk. News Nation 360: Dabur India Ltd. has started its enormous "Hajmola Masti ki Pathshala" campaign, a school outreach initiative aimed at encouraging children's physical exercise and overall well-being. Vipul Agarwal, the Brand Activation Manager, attended the initiative's launch in Kolkata at East Point School in Ichapur. It is scheduled to spread throughout 20 major cities in Uttar Pradesh and West Bengal, with a target of 550 schools and more than 2.5 lakh children. The program aims to reduce sedentary behaviour while educating students, parents, and teachers on the connections between physical activity, better concentration, and healthier digestion through carefully chosen entertaining games and expert-led health seminars. While health experts like Dr Sanchita Sil emphasised how active play is an essential catalyst for cognitive growth and emotional resilience in an increasingly screen-centric world, Sriram Padmanabhan, Marketing Director at Dabur, stressed that the initiative combines Hajmola's joyful brand personality with a serious commitment to fitness.

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