Mirchi Bangla will do a 98-Hour LIVE Radio Marathon Broadcast

News Desk, News Nation 360 : Mirchi Bangla has gone LIVE for 98 hours in a row for the first time in Indian radio history. That's right, there were no breaks or fillers, just pure, unbroken mayhem on the mic. This is more than just a competition; it's an unforgettable radio event that will begin at 8 AM on Monday, June 9 and go until 10 AM on Friday, June 13. Visualize jocks on air non-stop for 98 hours. The listeners are listening all the time. The Mirchi studio is abuzz with energy, laughter, and ongoing action. This is no ordinary radio show. It is a celebration of radio's best. Kolkata's beloved celebrities and influencers are dropping by at the Mirchi studio. They are having fun. They are celebrating history and interacting with listeners live. The AamRella campaign is creating radio history. It is also creating a tangible impact on the ground. In addition to the thrilling 98-hour live broadcast, Mirchi Bangla is gathering mango seeds from listeners all over the city. Once the broadcast finishes on Friday, the second phase of the campaign starts. This is the grand mango tree planting drive. Each gathered seed will be developed. They are going to plant mango trees in and around Kolkata. That is a means of giving back to the city, seed by seed. What began as a giveaway of mangoes has turned into a full-fledged environmental movement. Kolkata is the hub of it all. This AOM (presumably 'Activity of the Month') included numerous TollyTown celebrities. From Prosenjit Chatterjee to Koel Mallick, Parambrata Chatterjee to Ritabhari Chakraborty, everybody has become "mango-nificent." Prosenjit has "pulp power." Vikram is basking in the "vibes of Alphonso." Rituparna is basking in "sweet, juicy madness." This summer is not merely hot. It is "mango-fied." AamRella is huge. It is bold. It is very Mirchi. Listeners all over the city are stuck to their radios. They are sending WhatsApp answers. They are giggling with their favourite RJs. They are also visiting with seeds. The studio has become a mango wonderland. There are fruit crates, outbursts of laughter, celebrity visitors, and an atmosphere never experienced before. Only Mirchi can do this. This is not just a radio campaign. It is a source of pride for the city. From sleep-deprived jocks and overjoyed winners to green citizens and mango fans, AamRella brought together Kolkata in a way that never happened before. So, if one is tuning in for the thrill, planting a seed, or simply having a blast, remember this. They can be a part of something historic. They have received more than 15,000 calls and messages within 72 hours. That is a record. This is 98 hours of continuous live radio like never before. This is AamRella. This is Mirchi Bangla.