Sunfeast Marie Light Advised Customers to Enjoy the Benefits of Vitamin D

News Desk, News Nation 360 : There has always been more to Makar Sankranti than just a calendar occasion. Longer days, warmer light, and a re-established connection with the Sun are all signs of change. With kite flying serving as both a ritual and a celebration, the event in eastern India, particularly in Odisha, is firmly rooted in gratitude for the Sun and the shared joy of being outdoors. Sunfeast Marie Light supplied kites with each Blinkit order in many Odisha cities as part of the activation. The phrase "Fly this kite and enjoy the festivities filled with sunshine" was printed on each kite, reiterating the brand's conviction that regular outdoor activities and sun exposure are crucial for the body's absorption of vitamin D. Using this cultural understanding, Sunfeast Marie Light with the benefits of Vitamin D celebrated Makar Sankranti with a widespread activation throughout Odisha that combined custom, daily well-being, and joyous involvement. The campaign, which was based on the brand's selling point, urged families to get outside, fly kites, and rediscover the goodness of the sun. Commenting on the initiative, Suraj Kathuria, VP & Head of Marketing – Biscuits, Foods Division, ITC Ltd., stated that the sun has great cultural and emotional significance in Odisha, particularly during Makar Sankranti. They aimed to create a culturally significant event with Sunfeast Marie Light with the goodness of Vitamin D, one that gently encourages families to go outside, rejoice together, and re-establish a connection with the warmth of sunlight.

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