Mohun Bagan Super Giant and Kolkata Rivals East Bengal FC Are Brought Together on Stage by Kingfisher Strong Power Soda

News Desk. News Nation 360: Ahead of the eagerly awaited 2025–26 Indian Super League (ISL) Kolkata Derby, United Breweries Limited (UBL), a subsidiary of the HEINEKEN Company, orchestrated an unprecedented moment in Indian sports by bringing legendary football rivals Mohun Bagan Super Giant and East Bengal FC together on a single stage. In addition to showcasing Kingfisher Strong Power Soda's twin alliance with both legendary clubs to genuinely engage West Bengal's unmatched fan base, the historic event recognised UBL's new strategic brand collaborations. At the same time, UBL's recently introduced Amstel Grande Packaged Drinking Water officially entered Indian football with an exclusive agreement with Mohun Bagan Super Giant. The effort is a significant celebration of Kolkata's strong, deeply ingrained football culture and unparalleled fan loyalty, according to Chief Marketing Officer Vikram Bahl. These relevant sports partnerships demonstrate UBL's developing long-term commitment to improving grassroots fan experiences and fostering corporate support for India's quickly expanding football scene as the nation's leading beer manufacturer expands its non-alcoholic range.

Pic: Krishnendu Kundu