Raksha Bandhan Celebrates the "Mazboot" Sibling Bond With Dabur Amla Hair Oil

News Desk, News Nation 360: Dabur Amla Hair Oil unveiled a fresh digital campaign for the festival of Raksha Bandhan, featuring content creators Awez Darbar and Anam Darbar, reimagining the festive celebration for the Gen Z audience as the siblings engage in a light-hearted, humorous and energetic dance face-off. The digital film, which is based on Dabur Amla’s brand ethos of ‘Mazbooti’, captures the essence of the iconic oil by connecting the ‘Mazboot Baal’ to ‘Mazboot Rishta’ as a creator duo showcases the traditional Indian hair oil champi ceremony as a gesture of love and care. As per Dabur India Ltd. Head of Marketing (Hair Care) Ankur Kumar and DGM – Digital Marketing Jasleen Kohli, the campaign encapsulates a native and creator-led content creation storyboarding process, successfully morphing the festive traditions into a youth-centric digital narrative.

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