Siddha Group Participates in KMC's "Swachhta Se Swagat-Swachhta" Hi Seva Drive

News Desk, News Nation 360: As a localised extension of the national Swachh Bharat Abhiyan vision led by Hon'ble Prime Minister Shri Narendra Modi, the Kolkata Municipal Corporation (KMC) recently organised the "Swachhta Se Swagat – Swachhta Hi Seva" cleanliness drive along Jawaharlal Nehru Road, focusing on the busy urban stretch between Esplanade Crossing and Dharmatala Crossing. Renowned real estate developer Siddha Group took an active part in the civic campaign, sending a committed team under the direction of Aayushman Jain to collaborate with municipal employees in a public sweep to advance civic hygiene, environmental sustainability, and sanitation. As he considered the campaign's main goals, Jain underlined that urban cleanliness is a shared, collective responsibility wherein modest, well-coordinated efforts can significantly improve the city's public areas, encourage increased community involvement, and make ordinary neighbourhoods much more livable. This high-profile campaign serves as a crucial turning point in promoting public health values, deterring littering in major commercial hubs, and bolstering long-term community action to create a cleaner, friendlier, and fundamentally healthier future for Kolkata by fostering a successful public-private partnership between civic authorities, corporate organisations, and residents.

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