Sobisco Fresh Makes Its Debut in Kolkata's Urban Retail Bakery Sector

News Desk, News Nation 360 : To celebrate the grand opening of their brand-new, exclusive retail bakery, Sobisco Fresh, in Kankurgachi, Kolkata, Sona Biscuits Ltd. threw a spectacular day. The event demonstrated the brand's dedication to quality and innovation in the bakery sector while introducing guests and media to the delectable flavours of luxury baking. Speaking at the launch, Harshil Agarwal, Marketing President of Sona Biscuits Ltd., stated that their goal with Sobisco Fresh is to establish a location where people can savour freshly baked delicacies of superior quality at

reasonable costs. This new location in Kankurgachi is a step towards their objective of becoming a part of their customers' everyday life. Sobisco has introduced a new retailing concept, Sobisco Fresh in Kolkata, offering a selection of freshly baked products such as cakes, pastries, and savouries like puffs and patties, in addition to their complete range of packaged biscuits and cakes. A food tasting session for the public was organised on the launch. Sobisco, which began more than two decades back with wholesome goodness, has a robust rural market presence and

now aims to enter urban and metro channels through collaboration with leading retail chains such as Reliance, Spencer's, Metro, Arambagh, and Apna Mart, and is also listed on quick commerce platforms such as Swiggy Instamart. As part of its 2024 retail growth plan, the company launched Sobisco Fresh as a new brand name to build a strong local presence, with nine exclusive bakery chains already in operation in Kolkata and the surrounding areas, and plans to extend to other major cities in West Bengal and adjacent states.

Pic - Krishnendu Kundu