News Desk, News Nation 360 : Cricket icon Sourav Ganguly has become a brand ambassador for Veedol, one of Tide Water Oil Co. (India) Ltd.'s top lubricant brands in India. For Veedol, this partnership represents a critical step in strengthening its brand recognition and market position throughout India. They have markets in more than 70 countries and a rich, nearly century-old legacy. Due to its global positioning as the "Professional's choice," Veedol is highly valued by workshop enthusiasts all over the world. Veedol, a well-known and reliable brand in the industry, offers an extensive selection of lubricants for the Retail and Institutional (B2B) segments of the automotive aftermarket. As of March 31, 2024, Veedol, one of the most well-known lubricant brands in India, had a consolidated revenue from operations of Rs 1931 crore. The company operates throughout the country. Expressing enthusiasm, Arijit Basu, Managing Director of Tide Water Oil Co (India) Ltd stated that they are honoured to have Sourav Ganguly, a legendary cricket player, join them as a brand ambassador. His tenacity, resolve, and leadership are legendary, having shaped Team India's winning mentality to this day. Brand Sourav, which is based on integrity and self-belief, continues to motivate people to push the boundaries of performance and accomplishment—values that are very close to Veedol. They do not doubt that this affiliation will provide them with a powerful boost as they move forward.
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