South City Mall Presents #SHE

News Desk, News Nation 360: South City Mall launched the #SHE – Celebrating the Essence of Being a Woman campaign, spanning from March 2nd to March 8th, 2026. Rather than using the conventional approach of celebrating women, the mall chose the theme of individuality, allowing customers to express their appreciation for the women in their lives through an interactive ‘Letter to Her’ exhibit. The customers could write letters under the four categories of She Leads, She Cares, She Creates, and She Dreams. The highlight of the celebration was on International Women’s Day, when the mall held a ceremony attended by Tollywood actress Ishaa Saha and director Sudeshna Roy. The highlight of the ceremony was when ten customers read out the names of the women they had written letters for and gifted the items from the letters to the women. The celebration was not just about honouring the women; the mall partnered with top brands such as Sephora, Forest Essentials, and Starbucks, offering exclusive discounts for customers who visited the mall. The mall created a cultural phenomenon that celebrated the women for who they are, their strength, and their changing identity rather than their traditional roles.

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