Superstar Prosenjit Chatterjee Graces the Final Stage of the Creation of Maa Durga Idol with Atta

News Desk, News Nation 360 : Emami Healthy & Tasty creates a Maa Durga idol out of Emami Healthy & Tasty Fresh Chakki Atta for this Durga Puja, combining devotion and sustenance in a genuinely unique celebration. The atta, which is traditionally stone-ground and made from 100% pure wheat, embodies the brand's fundamental principles of softness, nutrition, and purity, while also symbolising tradition, community, and healthy living. Superstar and Emami Healthy & Tasty brand ambassador Prosenjit Chatterjee was present at the last stage of the idol-making. On September 17, 2025, the effort got underway, and well-known actor Priyanka Sarkar took part. Later, seeds inserted into the statue will be planted as a symbolic act of rebirth, signifying fresh starts and expanding Maa Durga's heavenly benefits. Vibhash Agarwal, Director, Emami Group, stated that Durga Puja is a celebration of unity, joy, and devotion. With the special Atta Durga campaign, they wanted to design a symbol that reflects the same principles that Emami Healthy & Tasty Fresh Chakki Atta stands for: sustenance, purity, and tradition. This effort has received a lot of support, and people are already visiting to see the idol of Durga Maa.

Pic - Krishnendu Kundu