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  • Writer's pictureAnustup Kundu

The Airtel IQ Reach Platform was Introduced in Kolkata as an Innovative Marketing Communications Tool

News Desk, News Nation 360 : One of the top telecom service providers in India, Bharti Airtel ("Airtel"), has announced the debut of Airtel IQ Reach, a first-of-its-kind marketing communications platform, in Kolkata. All businesses in Kolkata, including those in the tourism, real estate, textile, pharmaceutical, and other sectors, can now easily manage and fully control their marketing campaigns by logging on to the one-stop shop at This includes creating customised messages, uploading or choosing target audiences, scheduling messages, and tracking campaign effectiveness with just a few clicks. Abhishek Biswal, Head – Digital Products & Services, Airtel Business, said that at Airtel, their customers are at the centre of everything they do. With Airtel IQ Reach, they have made it possible for small and medium-sized businesses to improve customer communication. The platform helps businesses communicate with customers in a targeted manner by utilising state-of-the-art technology in conjunction with Airtel's strengths in data, infrastructure, and engineering knowledge. Thanks to their creative solution, companies in Kolkata can now leverage the platform to grow their business while cutting costs associated with acquiring new customers and targeting the appropriate audience at the appropriate moment with tailored communications. The platform is intended to help small and medium-sized businesses (SMBs) and emerging companies improve their customer engagement strategies through customised communications. It will also make it possible for businesses in the city to efficiently connect with their target customer base. In addition, the platform will provide businesses with a consolidated dashboard with comprehensive analytics and real-time insights to gauge the success of their campaigns. The portal is currently operational for messaging through SMS and WhatsApp, and voice and other channels will be added soon.



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