Uber Started the #SafetyNeverStops 360-Degree Marketing Campaign

News Desk, News Nation 360 : Uber, the #1 mobility app in India, has launched its newest campaign, #SafetyNeverStops, to raise awareness of the daily safety issues that women face and how the company is working to give them better access to safer transportation. The commercial, which features stand-up comedians Shreeja Chaturvedi, Shreya Priyam Roy, and Shashi Dhiman, employs humour to draw attention to the difficulties women encounter while delivering the audacious and provocative message that "Women's safety isn't a joke." Uber prioritizes rider safety, with 95% of female riders in India citing safety as their top reason for using the platform, according to the 2024 India Economic Impact Report by Public First. The #SafetyNeverStops campaign highlights key safety features like Share Your Trip, RideCheck, 24x7 Safety Helpline, and Phone and Address Anonymization, ensuring a seamless and secure experience for both riders and drivers. This multi-platform campaign for print, out-of-home, online, and social media embodies safety at Uber. Uber has recently introduced Safety Preferences, which allow riders to personalize safety features like RideCheck and Share My Trip according to time or location. The Women Rider Preference allows female drivers to receive rides from female passengers, and Audio Recording provides another layer of security through encrypted recordings that can only be accessed if submitted in a safety report. These measures show how Uber is dedicated to constantly enhancing safety and building trust within the ride-hailing ecosystem. Ameya Velankar, Head - Marketing, Uber India & South Asia, stated that they at Uber think that they should always be improving safety. To improve safety on their platform, they employ a combination of technology and human-led solutions. Their new campaign uses comedy that speaks to people's everyday experiences, striking a balance between the severity of the topic and a playful tone that encourages interaction, trust, and dialogue. This strategy also enables them to engage audiences and highlight how Uber contributes to the safety of every journey.