Indriya Debuts in West Bengal with its First Flagship Store in Kolkata

News Desk, News Nation 360 : Indriya, Aditya Birla Jewellery, is pleased to announce the grand launch of its first flagship store in Kolkata, marking its entry into West Bengal. Kolkata is known as India's cultural centre, a city where tradition and modernity coexist. Kolkata, with its renowned colonial architecture and lively art scene, as well as its literary tradition and love of music, celebrates innovation and craftsmanship everywhere. This mentality resonates powerfully with Indriya's mission of preserving legacy while embracing modernity, offering fine craftsmanship and gorgeous jewellery to Kolkata. Sandeep Kohli, CEO, Indriya, stated that they are quite delighted to enter the City of Joy. Kolkata's past, notably its unique and rich tradition of handicraft and celebration of life, makes it an ideal location for Indriya. This city recognises the essence of artistry. Their dedication to combining tradition and innovative design will enable them to become the ideal destination for every bride and family in the city seeking to commemorate their traditions with timeless, heirloom artefacts. They look forward to embellishing their most treasured memories. Indriya has opened a new experiential jewellery store on Raghunathpur–VIP Road in Kolkata, designed as an immersive space featuring a live kaarigari room where customers can closely watch artisans at work and an exclusive Bridal Lounge that offers brides and their families a private, intimate setting to choose jewellery for special occasions. The store houses more than 28,000 jewellery designs that merge traditional Bengali gold craftsmanship with contemporary style to appeal to Kolkata's aspirational, art-sensitive buyers. This takes Indriya's network to 40 stores across India, including multiple stores in Delhi, Mumbai, Hyderabad, Pune, Ahmedabad, Jaipur, Patna, and Bengaluru, and single stores in Indore, Surat, Vijayawada, Bhubaneswar, Lucknow, Prayagraj, Kanpur, Agra, Gaya, Jammu, Chandigarh, Mangalore, Chhatrapati Sambhajinagar, Jodhpur, and now Kolkata, reiterating its commitment to making finely crafted jewellery accessible across the length and breadth of the country.

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