Fortune Installs a Magnificent Rajbari to Celebrate Durga Puja

News Desk, News Nation 360: AWL Agri Business Ltd’s flagship brand Fortune has come up with a series of 360-degree festive campaigns for Durga Puja. The brand’s celebration at South Kolkata’s Deshapriya Park involved creating a massive Rajbari (traditional manor) using more than 3,000 Fortune product packs and jars that recreated the legacy of Bengal’s bygone era of the Bonedi Baris, or the landed aristocracy. The company also unveiled an artistic food tunnel made of rice, lentils, poha, soya chunks, and other items used in Bengali cuisine to capture the spirit of Durga Puja. The food mural depicted the rituals and festivals in the form of Dawn Mahalaya broadcast, Kolabou Snan, Ashtami Anjali, Bhog, Sindur Khela and was unveiled by the Joint President of Sales & Marketing, Mukesh Mishra. Besides engaging in massive 47,000 sq. ft. OOH campaigns in Ultadanga and Ruby junctions, the company also created an interactive social campaign called #PujoTeAmiEtaKori while taking the fortunes of #FortuneSobarPujo charity to Asansol and Durgapur to mark the Durga Puja festivities with food and games for more than 3,000 children in orphanages and old age homes.

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