A New Passenger Car Tyre Factory in Mexico is Being Constructed by Yokohama Rubber

News Desk, News Nation 360 : Yokohama Rubber Co., Ltd. made the announcement today that it will expand its ability to supply tyres to the North American market by constructing a passenger car tyre plant in Mexico. With a planned capital investment of US$380 million (approximately ¥52.1 billion), the new plant will have an annual production capacity of 5 million tyres. Production is expected to begin in the first quarter of 2027, with construction of the new plant set to begin in the second quarter of 2024. The new plant will be constructed on a site that can support future expansion and has a total area of roughly 610,000 square metres. As part of Yokohama Rubber's new three-year (2024–2026) medium-term management plan, Yokohama Transformation 2026 (YX2026), the company's consumer tyre strategy aims to increase sales of high-value tyres by boosting sales of ADVAN, the company's global flagship brand, GEOLANDAR, tyres for SUVs and pickup trucks, winter tyres and tyres that are 18 inches and larger. Additionally, it will keep up its "Product and Regional Strategies," which are aimed at bolstering the creation, distribution, and sales of tyres that adapt to particular market trends in each regional area. The company understands that to quickly meet the anticipated rise in tyre demand in the North American market, local production for local demand will be essential. The new plant, which will be situated in the Mexican state of Coahuila, will be able to quickly supply tyres to customers across North America thanks to its proximity to a major railroad line and motorway.