KRISHNENDU KUNDU
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KRISHNENDU KUNDU
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5 Apr 2026
05:16:14 PM
SERVES FOR NATION

News Desk, News Nation 360: The top Natural Health and Ayurvedic company in the nation, Dabur India Ltd., has introduced a new summer campaign for its premium line of packaged fruit juices called Réal Activ, which are free of added sugar and preservatives. During the hot and muggy months of 2026, Ræ Activ hopes to reinvent healthy hydration by positioning itself as a nutrient-rich substitute for sugary sodas and colas, which can have up to five cubes of added sugar per glass. The variety, which includes well-known varieties including Apple, Orange, Pomegranate, Cranberry, and Mixed Fruit, is made to easily fit into contemporary, health-conscious routines as a post-workout refresher or breakfast mainstay. The brand's goal is to provide transparency and guilt-free nutrition by delivering the natural goodness of real fruits without the inconvenience of peeling or seasonal unavailability, according to Mayank Kumar, Vice President of Marketing, and Monisha Prasher, G.M. of Marketing (Foods). Offering a clever, hydration-focused replacement for high-calorie beverages during the summer, Réal Activ, which is now available in major retail locations and online, reaffirms Dabur's dedication to conscious nutrition.
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