Airtel and YouTube Collaborate to Provide Premium Entertainment to Prepaid Users

News Desk, News Nation 360: Bharti Airtel has partnered with YouTube to offer its customers YouTube Premium in a new OTT top-up bundle of ₹200. This enables customers to enjoy premium benefits while watching videos and shorts without any ads. It also allows customers to play videos in the background, download content, and access YouTube Music Premium. The add-on is not an add-on call plan but a data content enhancer. The add-on provides 30GB of extra high-speed data, which is valid for 28 days along with the main recharge. Customers can also enjoy a wide range of content with Prime Video, JioHotstar, ZEE5 Premium, SonyLIV and many more streaming apps. Prepaid customers can buy the bundle and go to ‘Rewards & OTTs’ in the Airtel Thanks app to manually activate it. They can then renew it every 28 days to enjoy the benefit again. Airtel is looking to increase ARPU by offering customers the ability to stream content with creators frequently.

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