Basumoti Rice Launches New Brand Campaigns For The Festive Season

News Desk, News Nation 360 : One of the top agricultural companies in the nation, Bardhaman Agro Products India Private Limited (BAPPL), announced its holiday advertising campaigns for its Basumoti Rice brand. Superstar Prosenjit Chatterjee, the recently signed brand ambassador for BAPPL, is featured in the campaigns alongside actresses Kharaj Mukherjee and Aparajita Auddy, as well as National Award-winning filmmakers Kaushik Ganguly and Srijit Mukherji.  Sekh Rabi-Ul Haque, Managing Director of Bardhaman Agro Products India Private Limited (BAPPL), stated that in Bengal, food is much more than just sustenance; it is a language of celebration, love, and

kinship. The collaboration of these Bengali cinema icons lends their message the authenticity and cultural power that Basumoti Rice is known for. Like its performers, the first campaign's narrative, "Date Chai," is captivating. Kaushik Ganguly and Srijit Mukherji, two competing directors, show up at the house of legendary actor Prosenjit for a highly anticipated and crucial encounter. When Prosenjit serves them a traditional Bengali lunch, the tone of what starts as a heated argument quickly changes. Old rivalries fade as homely curries and hot rice are shared, making space for passionate chats, laughter, and memories. By the end of the day, food becomes the ultimate equaliser, bringing people together around the dining table and dissolving egos. He will appear in three other commercial films in addition to "Date Chai," which will emphasise the brand's strong ties to Bengal's culinary legacy. Abhishek Sinha is the director of all the advertisements. These ads, which will be aired on television, digital platforms, and social media, are anticipated to strike a powerful chord with viewers due to their unique fusion of comedy, nostalgia, and the shared delight of sharing food.

Pic - Krishnendu Kundu