Blue Star Presents a Wide Variety of 150 Models of Air Conditioners

News Desk, News Nation 360 : For the forthcoming summer, Blue Star Limited announced its new, extensive line of 150 room air conditioner models, which includes a 'flagship premium' range. The lineup includes window, fixed speed, and inverter air conditioners to meet the needs of all customer segments at all price points. Speaking to the press at a conference held in Kolkata, B Thiagarajan, Managing Director, Blue Star Limited, stated that with an estimated 450 million middle-class consumers expected to join India by 2030, the room air conditioner industry is at a turning point and is expected to expand rapidly over the coming years. The future of the business is also anticipated to be shaped by favourable trends, such as the growth of the rural economy, the expansion of the housing sector, and the growing use of renewable energy. With over 80 years of experience in air conditioning and a solid market presence, this is a massive opportunity for them. Driven by robust demand for room ACs in India, Blue Star has introduced its 2025 line of 3-star and 5-star models with capacities between 0.8 TR and 4 TR, priced between Rs 28,990 and providing high cooling even in scorching heat. The line consists of Smart Wifi ACs featuring 'Customised Sleep', voice control through smart devices in English and Hindi, and energy management. Main features are 'AI Pro+' for maximum comfort, 'Defrost Clean Technology' for appliance maintenance, and Smart Ready upgradability. Other features of the product include 'Turbo Cool', 'Convertible 6-in-1 cooling', Nano BluProtect and Blue Fin coats, DigiQ Octa sensors, exact cooling, and improved filtration possibilities. The flagship products include super energy-saving ACs with high ISEER, heavy-duty ACs for extreme temperatures of up to 56°C, hot & cold ACs for use throughout the year (including one for -10°C), and anti-virus technology-enabled ACs that also clean air. Blue Star focuses on quality and provides warranties such as a lifetime warranty on the inverter compressor, targeting a market share of 14.3% by FY26. With state-of-the-art manufacturing units in Andhra Pradesh and Himachal Pradesh having an existing production capacity of 1.4 million units with expansion plans, Blue Star is also building its presence in e-commerce and modern trade, its distribution network, and offering strong after-sales service through more than 2,100 touchpoints.

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