BPCL's MAK Lubricants Uses a National Radio Campaign to Honour the Mechanic Community

News Desk, News Nation 360 : Over 18,000 radio advertisements will be broadcast on 13 top stations during the 30-day campaign, which will span 116 cities and provide over 16 lakh seconds of airtime. Rahul Dravid, a cricket icon and brand ambassador for MAK Lubricants, will appear in specially produced audio jingles in thirteen different languages. Furthermore, creative RJ mentions that during well-liked radio parts, like traffic updates and time checks, the outreach will increase even more. The campaign's interactive strategy with the mechanic community is one of its main features. RJs will visit more than 200 transport hubs for live, on-air engagements, and more than 1,000 mechanics will participate in radio interviews to provide their knowledge, advice, and thoughts. S. Kannan, Business Head (Lubes), BPCL, stated that MAK Lubricants is pleased to dedicate this ad to the mechanic community, whose unwavering efforts keep India moving, as Bharat Petroleum commemorates its 50th anniversary of founding. This special integrated campaign acknowledges the vital role they play in making sure everyone travels safely and smoothly, which not only shows their appreciation but also deepens our relationship with them. To guarantee broad exposure and involvement, more than 200 RJ reels will be produced for social media cross-promotion, and more than 5,000 mechanics will be invited to radio stations for meet-and-greet events. Below-the-line activations will enhance the mechanic community's sense of belonging and pride, enhancing the on-air actions and making the campaign genuinely unforgettable.