top of page

Dabur Real Launches Heartwarming Raksha Bandhan Campaign

  • Writer: Anustup Kundu
    Anustup Kundu
  • Aug 7
  • 2 min read
ree

News Desk, News Nation 360 : One of the most beloved holidays, Raksha Bandhan, honours the enduring connection between siblings—a bond based on love, care, trust, and lifelong friendship. The top packaged fruit juice and beverage brand in India, Réal, from the country's top natural health and ayurvedic company, Dabur India Ltd., announced the launch of its new campaign, "Bin Bole Jo Saath Nibhaye, Woh Rishta Réal Kehlaye," in honour of this momentous day. A poignant tale that emphasises the emotional complexity of sibling relationships is The Campaign. It captures the essence of Rakhi (Raksha Bandhan) in its purest form by honouring the brothers who protect without being asked, support without expecting anything in return, and love without conditions. Mayank Kumar, Vice President-Marketing, Dabur India Ltd., stated that to them, the purpose of festivals is to deepen the bonds that unite people emotionally. This Raksha Bandhan, their campaign honours the brothers who become their sisters' unsung heroes. In the same way that they pledge to provide beverages that are dependable, nourishing, and full of care, it is their homage to those meaningful relationships. With the debut of its poignant Raksha Bandhan “Bin Bole Jo Saath Nibhaye, Woh Rishta Réal Kehlaye” TVC campaign, Real by Dabur aptly captures the essence of this treasured custom as families from all over the nation unite to celebrate this important day. Because some bonds deserve nothing less than the Real goodness, they ask everyone to raise a glass of love and health and to treasure those unique moments of love, trust, and lifelong connections. The campaign, which will be launched across digital platforms and other media channels, will feature some of the most well-known figures in the television industry.


Pic - Courtesy



Related Posts

See All

Read Next

Archive

bottom of page