Eveready’s Shurokkha Dwar Enables Safe and Empowered Celebration for Women During Durga Pujo

News Desk, News Nation 360 : With the launch of Shurokkha Dwar (The Gate of Safety), Eveready Industries India Limited, the nation's top battery and torch brand, has taken a bold move to ensure women participate and celebrate Durga Pujo without fear as the City of Joy gets ready to welcome Maa Durga. To establish Eveready Siren as a reliable companion for ladies during this year's celebration, the business has implemented unique women-only entry gates at a few notable Durga Puja pandals throughout South Kolkata. Central to this safety campaign is the Eveready Siren Torch, which has an inbuilt 100dbA alarm system that enables women to summon help instantly by pulling a chain—giving security while navigating congested pandals or being in secluded areas on their own. In a path-breaking initiative, Eveready has also installed 'Shurokkha Dwar' gates—female-only entry gates—at large Kolkata pandals such as Shibmandir, Babubagan, and Behala Club. These gates are symbols of security, dignity, and empowerment, which enable women, children, and elderly relatives to participate in Pujo celebrations with more confidence. This season, even those who were earlier reluctant to venture into crowds can step out for 'Protima Darshan' due to these special arrangements. Eveready's endeavour directly targets the fears of women and families regarding safety during festival crowds. By turning a normal flashlight into a symbol of empowered safety, the Eveready Siren Torch provides women with the confidence to enjoy Pujo without any hesitation, knowing that assistance is readily available when they need it. Anirban Banerjee, CEO, Eveready Industries India Ltd., stated that more than just a celebration,

Durga Puja symbolises the triumph of light over darkness and good over evil. The magnificent event commemorates "Shakti," the feminine divine power, and has great religious and cultural significance for Indians. Eveready is committed to ensuring that women feel empowered and safe, particularly during significant festivals like Durga Puja. Accordingly, the Shurokkha Dwar campaign aligns with their goal of establishing a setting that safeguards women, guaranteeing their constant protection and security.

Pic - Courtesy