Global Anime Icon Naruto and Britannia Treat Creme Wafers Introduce Limited-Edition Packs

News Desk, News Nation 360 : Britannia Treat Creme Wafers has joined hands with the legendary cartoon character Naruto through Sony YAY!, marking a new era for Indian FMCG brands to associate with the popular franchise. This collaboration presents special edition packaging inspired by the world of Naruto. This new promotion from Britannia, named #TreatItJutsuItWinIt—a creation by Schbang—connects ninja philosophy with real-world life. It shows that being unperturbed amidst fear and uncertainty qualifies one to become a "real ninja" in the real world; besides this, every selfless act helps earn treat! Viewers can scan a QR code found on these Britannia product packaging and immerse themselves in the AR-based challenge, where they can attempt to do the iconic Jutsu hand signs. If they can do these correctly, they might get their hands on exclusive Naruto merchandise! This campaign celebrates Naruto Uzumaki's story from a brave dreamer to the young Demon Slayer himself and the future leader of his village, from TenAnimeya to the person destined to be the new Hokage! Speaking about the collaboration, Siddharth Gupta, General Manager – Marketing, Britannia, stated that Naruto is one of the most well-known and adored properties in the anime industry, which has become a significant cultural influence among young Indian customers. With this unique partnership, they are happy to introduce the Naruto universe to their customers. Fans can engage with the Naruto universe in a gamified manner thanks to this association, which offers an immersive experience. At Britannia, they never stop looking for new and creative methods to interact with thecustomers to create deep and culturally relevant relationships. The challenge is to learn and perform iconic Jutsu hand signs using the smartphone camera. If one nails the sequences, they may win licensed Naruto merchandise, from collectables to thematic gear. This makes for a new connection between FMCG products and the vast anime subculture in India, nudging its consumers to be a little more Hokage-like in their everyday life. Whether one is a loyal follower or just looking for a snack with a twist in the digital space, the campaign is a fun, interactive way to dip into the Narutoverse with a treat.

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