India's 80th Independence Day is Celebrated by Eatopia

News Desk, News Nation 360: Ahead of India’s 80th Independence Day, homegrown clean-label food brand Eatopia has announced its nationwide campaign, ‘Label Padega India’, which encourages families to review the ingredients listed on the back of the pack and make better nutritional choices. With a vision to make India healthier by enabling people to make better choices about the food they buy, Eatopia was founded by agri-business and food industry veterans who believe that transparency about ingredients is a basic right and that real food and ingredients that are kitchen-tested should be used over highly processed alternatives with refined sugars, thickeners and preservatives. Eatopia’s own products are a reflection of this philosophy in that they use simple ingredients like real fruit and natural fruit pectin instead of artificial thickening agents. The brand’s flagship product is the world’s first Honey Jam that uses 70% real berries, 29% honey and natural fruit pectin in its Strawberry, Blueberry and Mixed Berry variants. By linking nutrition to the larger cause of making India stronger and healthier, the Founder feels that they are contributing towards a bigger cause by instilling healthy eating habits in the minds of the younger generation.

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