ITC Master Chef Introduces Piri Piri Masala with Freshly Frozen Prawns

News Desk, News Nation 360 : With the thrilling introduction of Piri Piri Prawns, a daring new addition designed for seafood lovers looking for a juicy and tasty snack, ITC Master Chef, one of India's most reputable brands in the frozen foods industry, has further solidified its leadership. Customers adore prawns, but they don't cook them at home because they believe it's difficult. In order to address this issue, ITC Master Chef Piri Piri Prawns provides simple-to-use masala mix sachets that can be put on prawns and cooked to produce a delectable, restaurant-style snack in a matter of minutes. Speaking on the launch, Ashu Phakey, Vice President and Business Head - Frozen and Fresh Foods at ITC Limited, stated that the goal of the ITC Master Chef has always been to provide customers with delicious, convenient, and high-quality meal solutions. Their goal with Piri Piri Prawns is to deliver restaurant-quality cuisine to home kitchens while maintaining the ideal ratio of flavour to freshness. With this introduction, their non-vegetarian offering will be strengthened, and broader category penetration will be achieved. The recently introduced Piri Piri Prawns combines the fiery and tangy flavours of Piri Piri spice mix with the enticing juiciness of freshly frozen prawns. This invention, which combines two Piri Piri Masala mix Sachets with prawns that are frozen within 15 hours of harvesting to preserve their natural flavour, strikes the ideal balance between taste, convenience, and ITC Master Chef's dedication to excellence. For today's fast-paced yet flavour-loving consumers, the Piri Piri Prawns are a great alternative for quick meals or foodie gatherings, as they are high in protein and ready in just a matter of minutes. These prawns promise to make every piece a moment to appreciate, thanks to their simple cooking method.

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