Sunfeast Introduces a Breakfast Smoothie for Busy Mornings in India

News Desk. News Nation 360: With the introduction of the Sunfeast Breakfast Smoothie, a first-of-its-kind ready-to-drink breakfast companion priced at ₹45 for a 160ml box, ITC Foods has announced its foray into the growing on-the-go beverage market. The smoothie, which was created to meet the changing lifestyle demands of Gen Z and contemporary customers, has no added sugar, artificial flavours, or preservatives and provides 6g of protein per serving from a healthy combination of banana, milk, almonds, oats, dates, and four super seeds. The product uses innovation-led category development to bridge the gap between convenience and pleasure for hectic commutes and rushed mornings, according to Vivek Kookkal, Vice President and Head of Dairy and Beverages at ITC Ltd. A high-energy digital marketing clip featuring a young woman turning her kitchen into a stylised, bartender-inspired performance stage was released by the company to support the launch and visually reflect the product's current character. The unique beverage is now offered on general trade, contemporary retail, and quick commerce platforms in all major metro areas, taking advantage of the speedy rise in health consciousness and hectic schedules in metropolitan areas.

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