The Magnum Ice Cream Company Establishes a New Research and Development Facility in India

News Desk, News Nation 360: The world's largest ice cream company, The Magnum Ice Cream Company (TMICC), has formally opened a new 13,000-square-foot Research, Design & Innovation (RD&I) Center in Whitefield, Bengaluru. The facility is intended to significantly accelerate consumer-led product and packaging developments across its major dairy portfolios, which include Kwality Wall's, Cornetto, Magnum, Carte D'Or, Feast, and Twister. In order to guarantee that new premium innovations like cones, kulfis, and ice cream cakes are structurally optimised for actual Indian distribution conditions, the state-of-the-art facility serves as a cutting-edge "Creative Lab" where computational food science meets culinary craftsmanship. It does this by integrating a digitally enabled pilot plant with multi-layered testing capabilities, including 3D packaging prototyping, sensory evaluation, transport simulation, and strict cold-chain climate replication. Utilising Bengaluru's strong supplier and biotech startup networks, the facility operates in direct structural alignment with TMICC's Global Design Centre in Colworth, UK, and its Regional Innovation Hub in Istanbul, Turkey. This allows it to quickly translate emerging regional consumer insights into market offerings that are compliant with regulations. Zbigniew Lewicki, Chief RD&I Officer of TMICC, and Chitrank Goel, Deputy Managing Director of Kwality Wall's (India) Limited, highlighted the launch and stressed that this historic cross-border R&D framework offers a hyper-local technical pipeline for India's quickly expanding ice cream economy by fusing global scientific scale with traditional local flavour preferences to create a highly agile, future-ready commercial asset.

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