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  • Writer's pictureKRISHNENDU KUNDU

The Science in Action Awareness Campaign is Launched in Kolkata by Dabur Chyawanprash

News Desk, News Nation 360 : The top science-based Ayurvedic company in India, Dabur India Limited, has started an awareness campaign called "Science in Action" to educate people about the advantages of a healthy lifestyle and Ayurveda. Reputable medical professionals will enlighten them about the science underlying Ayurveda and discuss the treatment's demonstrated advantages. To help families make wise daily decisions and maintain their health, the campaign will disseminate information about Ayurveda based on scientific research. Through a series of captivating videos that explore the complex nuances of Ayurvedic principles, the "Science in Action" campaign will make use of various media platforms, including print, digital, and social media. Its goal is to reach a wider audience. Furthermore, Dabur and well-known Ayurvedic doctors will give talks in 22 different cities' schools. These classes will foster a healthier future by educating young children about the value of Ayurveda for general well-being. Over 250 students from East Point School, Ichapur participated in a special session held in Kolkata to kick off

the campaign. During the health session, Dr Om Prakash Sanjay conducted it in person. The principal of East Point School in Ichapur, Keya Chakraborty, was also present to grace the occasion. Launching the campaign, Dinesh Kumar, Manager-Corporate Communications, Dabur India Ltd, stated that by providing genuine, empirically supported information, Dabur hopes to close the gap between tradition and modernity in an era where holistic well-being is becoming more and more popular. Through the "Science in Action" series, Dabur aims to dispel Ayurvedic myths and provide evidence backed by research to emphasise the value of incorporating Ayurveda and reaffirming the faith in Chyawanprash into the daily routine as the simplest and most efficient way to lead a happy, healthy lifestyle. Dabur Chyawanprash has also started a massive awareness campaign to protect children's health nationwide as part of this campaign and to preserve the health of future generations. Under this programme, Dabur Chyawanprash worked with a well-known physician to teach kids about immunity awareness and the importance of developing a robust immune system to fend off illnesses brought on by common bacteria, viruses, and seasonal changes.


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