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  • Writer's pictureAnustup Kundu

300% More Rides are Completed by inDrive Drivers During the Driver of the Month Campaign

News Desk, News Nation 360 : The winners of inDrive's "Driver of the Month" campaign were recently revealed by the super mobility app, inDrive, which has its headquarters in Mountain View, California. To motivate drivers to accept more rides and win the title of Best Performing Driver, this was done in four different Indian cities. The winners were revealed by the inDrive team; there were more than 60 winners from Delhi NCR, more than 50 from Mumbai, more than 40 from Kolkata, and more than 20 from Pune. The inDrive - Driver of the Month Contest attracted over 80K participants in the Car, Auto Rickshaw, and Moto categories. It was held in Delhi, Mumbai, Pune, and Kolkata. To be eligible to win, contestants had to register on the contest landing page, fulfil the eligibility requirements, and take the most rides in the given month. The primary goals of inDrive's "Driver of the Month" campaign were to Increase driver loyalty and engagement, Increase visibility and brand recognition, Promote a healthy sense of rivalry among drivers, Enhance the general standard of the services offered to travellers and Honour and reward their community of devoted drivers. Avik Karmakar, GTM Manager – South Asia, inDrive stated that their goal with the "Driver of the Month" campaign was to raise the bar for ride-hailing service excellence by encouraging and motivating their driver community to go above and beyond. Their driver partners responded incredibly well to their campaign: during the campaign period, their drivers completed 300% more rides, their driver registration increased by 330% and their active driver percentage by 419%.

Pic - Krishnendu Kundu



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