A Redesigned Wellness Program Meant to Extend Your Life by Up to Five Years

News Desk, News Nation 360: Tata AIA Life Insurance has launched an upgraded version of its science-led wellness platform, Tata AIA Vitality. Based on findings from Vitality research from the London School of Economics which found that moving from a sedentary lifestyle to an active one can reduce your chances of dying by as much as 57% and provide an extra 5 years of life expectancy, Tata AIA Vitality now makes it easier to engage with by rewarding members more for being more active everyday with a lower step target from 7,500 to 5,000. Members will also receive additional rewards via Health Connect, a tiered system to upgrade their status (Bronze, Silver, Gold and Platinum), and lifestyle discounts from day one from selected partners including Puma, Decathlon, Google, FitPass and Cult. fit. With the new upgrades reflecting Tata AIA’s preventative approach to health, Sujeet Kothare, Chief Business Officer – Proprietary Business, Propositions & Marketing, said: "Enabling personal wellness journeys for different segments such as fitness lovers, couples, families and the elderly means making everyday decisions around health result in long-term physical health benefits and increased financial protection."

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