Abol Tabol has overtaken Durga Puja

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News Desk, News Nation 360: Bingo! Tedhe Medhe (ITC Limited) has unveiled'Abol Tabol Addakhana' at Rajdanga Naba Uday Sangha Puja pandal in Kolkata, which brings together the biggest festive celebration in Bengal's cultural life and the very funny nonsense verse Abol Tabol by Sukumar Ray, which Tollywood actor Ditipriya Roy specially inaugurated. The installation creates an immersive experience of a wacky carnival world around larger-than-life characters like Hukomukho Hyangla, Kumropotash, Hansjaru, Ramgorurer Chhana, Katukutu Buro, Bokochchhop and Gangaram, set in tilted structures, wavy framed fun houses, wavy mirrors, street food stalls with local chaat, but in Tedhe Medhe style, which highlighted the conceptual connection with the theme, explained Vice President & Head of Marketing (Snacks, Noodles & Pasta) Atul Pujar. The brand engagement activity offered a gamified experience with the group rhythm game ‘Dhunuchi Dhumdhakka, Dhaaker Taale Tedhe Medhe’, live street drama performers, and the AI-driven Naam Daak Zone where Abol Tabol devotees could create their own Avatars and jingles in the vernacular for sharing on social media.

Pic: Courtesy