Annapurna Swadisht Limited Launches Offside

News Desk, News Nation 360 : Annapurna Swadisht Limited, a rapidly growing FMCG company with a strong presence across Eastern India, announced the launch of its new brand OFFSIDE, marking a strategic entry into the urban and semi-urban consumer market. Sourav Ganguly, a world-renowned sports figure and former Indian cricket captain, has been a brand ambassador for the company since September 2025. Former Indian cricket captain Sourav Ganguly attended the formal launch event of OFFSIDE. The event was attended by the company’s senior leadership, including Ritesh Shaw, Chairman & Founder, Shreeram Bagla, Director, Rohit Singhania, Chief Executive Officer, Chandan Ghosh, Independent Director, and Manoj Sharma, Additional Director, Madhur Confectioners Pvt. Ltd., along with channel partners, distributors, and members of the

media. The occasion emphasised the business's dedication to quality, innovation, and modern brand development. Speaking on the launch, Ritesh Shaw, Chairman and Founder, stated that OFFSIDE is a representation of our development as a brand-focused FMCG company. They are sure that OFFSIDE will successfully connect with today's ambitious consumers while maintaining its foundation in trust and value with Sourav Ganguly on board. Following a number of strategic milestones for the business, such as manufacturing expansions, portfolio diversification, and the 2024 acquisition of Madhur Confectioners, OFFSIDE was launched. The company's growth, governance, and long-term vision are greatly influenced by Manoj Sharma, Additional Director at Madhur Confectioners Pvt. Ltd., who has a wealth of leadership and strategic management expertise.

Pic - Krishnendu Kundu