News Desk, News Nation 360 : Recently, Bharti AXA Life Insurance, India's top private life insurance provider and a fully owned subsidiary of Bharti Life Ventures Private Limited (Bharti Group), and AU Small Finance Bank (AU SFB), the country's biggest small finance bank, announced their strategic bancassurance relationship. The partnership's goal is to offer AU SFB's clients financial stability and life insurance options. AU Small Finance Bank (AU SFB) and Bharti AXA Life Insurance have entered into a strategic tie-up to jointly expand into insurance, customized insurance products and solutions, target market development and strategic partnerships including bancassurance and digital distribution. This partnership goes with the shared vision of both organizations, "Developed India" and "Insurance for All." Therefore, customers of AU SFB will now get access to Bharti AXA Life's range of life insurance and financial security solutions, including life insurance, term insurance, ULIPs, savings plans, child education plans, and retirement plans. This partnership will significantly enhance the offerings of AU SFB in South India and create an integrated ecosystem with Bharti AXA Life's diverse portfolio which will provide comprehensive financial solutions, easy services, and personalized support to the customers. AU SFB's latest application for a Universal Banking License by the RBI has again enhanced its drive to enhance the bancassurance portfolio and to deliver high-tech insurance solutions to its immense customer base so that the entity can respond to the differentiated financial requirements of every individual customer. At a ceremony in Mumbai, Parag Raja, MD and CEO of Bharti AXA Life Insurance, and Uttam Tibrewal, Executive Director and Deputy CEO of AU Small Finance Bank, inked the agreement.
Pic - Courtesy
