Britannia and WPP Media Bring Back BourbonIT Challenge 2.0 in 7 Languages

News Desk, News Nation 360 : Everyone enjoys a good variation on desserts. A little surprise changes a dish into something new. Who better to add that twist than Britannia Bourbon? Get ready to have some fun in the kitchen as Britannia Bourbon returns with BourbonIT Challenge 2.0, reimagined as a voice-powered, multilingual recipe experience. Conceptualised with WPP Media, BourbonIT Challenge 2.0 leverages Google Gemini for recipe and image generation and ElevenLabs for the voice of Chef Pooja Dhingra’s AI avatar, making this platform an interactive voice-based recipe assistant. One can scan any Bourbon pack or QR code, speak their recipe ideas in seven Indian languages, including Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, and Kannada, and instantly receive structured recipes with ingredients and step-by-step instructions. Chef Pooja Dhingra comes back as the Chief Tasting Officer in a digital avatar who interacts with

users, guiding them through a fun and conversational cooking experience that is personal and engaging. Every participant will get a personalised recipe certificate signed by Pooja, and after uploading their Bourbon-inspired dish photos, they will enter the contest where the winners will be announced by her at the end of the season. Britannia Bourbon continues its legacy of chocolate richness with creative collaborations like Winkin’ Cow Bourbon Shake, NIC Bourbon Ice Cream, and the Bourbon Chocolate Modak with Bombay Sweet Shop, showcasing the biscuit’s versatility. BourbonIT Challenge 2.0 extends that spirit of innovation by bringing technology and indulgence together, inviting everyone-from home bakers to food enthusiasts join in, create, and probably win prizes like an iPhone or a trip to Switzerland by participating through the website of the campaign. Siddharth Gupta, General Manager, Marketing, Britannia Industries, stated that they were blown away by the ingenuity that Season 1 sparked, with over 28,000 recipes submitted from throughout the country. BourbonIT has demonstrated that people enjoy not just eating Britannia Bourbon, but also experimenting with it. With the second edition, they hope to make that experience even more accessible by introducing voice and regional languages. Britannia Bourbon has always represented a chocolate, chocolate, chocolate experience, and they hope that through this platform, people will continue to explore new ways to enjoy their beloved biscuit.

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