Doctors' Choice Launches New Campaign Borshar Sera Juti

News Desk, News Nation 360 : With their new campaign, "Borshar Sera Juti," Doctors' Choice, one of the most reputable edible oil brands in Eastern India, celebrates Bengal's eternal romance during the monsoon season by bringing to life the traditional culinary pairing of Hilsa (Ilish) with Mustard Oil. The Mullen Lowe Lintas Group's Indranil Mitra, Niladri Malakar, and Rohit Chakraborty handled the account management, while Tritirtha Chatterjee, Anorghya Gangopadhyay, Sandip Kayal, Pathik Panja, and Sumit Mullick conceptualised and designed the Borshar Shera Juti campaign. Dibyendu Bose is the campaign's director, while Happy Rabbit Films is the production company. Shivam Agarwal, Head of Marketing & Strategy, Doctors' Choice, stated that in Bengal, Ilish and Mustard Oil are inseparable throughout the monsoon season, forming an everlasting tie that inspires emotion, customs, and community. For many years, they have been commemorating "Ilish Pokkho." With this new campaign, Doctors' Choice is honouring not just a seasonal treat but also the enduring feelings and sense of cultural pride that go along with it. Their homage to the unbreakable connection between Hilsa and Mustard Oil is "Ilish Pokkho." The purpose of this unique campaign is to highlight the culinary customs of Bengali households as well as the cultural significance of this classic combo. For this ad, Doctors' Choice has signed well-known actors Anirban Chakrabarti and Aparajita Adhya, who portray a typical Bangal-Ghoti pair, easily capturing the humorous charm and mutual nostalgia that come with the monsoon season in Bengali kitchens. The campaign recreates the delight of enjoying freshly prepared Ilish, the undeniable "queen of the river," against the backdrop of the monsoon.

Pic - Courtesy