DS Group Unveils Season 3 of Pujoy Pulse Campaign

News Desk, News Nation 360 : In partnership with TV9 Bangla, the multi-business organisation Dharampal Satyapal Group (DS Group), one of India's top FMCG conglomerates, announced the start of the third season of its popular "Pujoy Pulse" campaign. The theme of this year's campaign, which runs from September 4 to October 8, is Pulse Golmol, a wonderful blend of tart imli flavours meant to arouse reminiscence like the unique customs that herald Durga Puja. Pujoy Pulse, in its design on the third edition, commemorates "GOL KA MOL"—the invaluable traditional round designs at the heart of Durga Puja, including the bindi, dhunuchi, bangles, dhak, rosogolla, and puja thali—representing holy geometry that encompasses celebration, culture, and continuity. The campaign this year pays tribute to Bengal's women, who are honoured to be custodians of tradition and are known to be change-makers in all walks of life. To make "GOL KA MOL" come to life, the campaign offers a mix of experiences featuring an immersive AI storytelling video called "Gol-MolReAImagined," commemorating the irreplaceable heritage of Durga Puja. It also has a "Real-life Durgas" roundtable—its special video series that showcases the stories and achievements of West Bengal's Durgas and their perceptions on the transformation of Durga Puja—published on the social media channels of the campaign (Facebook, Instagram, YouTube) in collaboration with TV9 Bangla. As an additional initiative, there shall be an exclusive video series highlighting some selected women artisans from West Bengal, their stories and journey, followed by a felicitation ceremony at the TV9 Studio. The campaign charges the celebrations with the Pujoy Pulse Canter Roadshow, interactive wheels of blessings, and interactive AI caricatures, interweaving heritage, innovation, and camaraderie into a colourful celebration of age-old traditions. Ashish Bhargava, Senior General Manager, Marketing, Confectionery, DS Group stated that the idea of Gol Ka Mol, which states that every GOL narrates a story of continuity—from the bindi that adorns to the dhunachi that sways, from the rosogolla that thrills to the puja thali that unites—allows them to portray these traditions this year in a novel and captivating way. Bengali women, the preservers of culture, the resilient spirit, and the lifeblood of the festivities, are at the centre of it all. With Pulse Golmol at the centre of this campaign, DS Group honours not only the festival but also the women, the creativity, and the community that contribute to Durga Pujo's enduring joy and harmony.

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