Eveready Expands Into Mosquito Prevention With the First Portable Liquid Vaporiser in India

News Desk, News Nation 360: Everyday Industries India Limited, a leading powerhouse player, is all set to enter the over 5000 crores Indian market for domestic insecticides with its newly launched Eveready ULTIMA Liquid Vaporiser – India’s first portable and rechargeable liquid mosquito repellent machine. Eveready is aiming to capture the 2800 crore liquid vapouriser segment, which so far has been restricted to stationary wall electrical sockets, with this newly patented product. The rechargeable battery (Type-C) of this innovative product provides up to 3 hours of backup in case of a power cut or in any unplugged area like balconies, play areas, bathrooms and within cars, wherever mosquitoes are a problem; infused with an advanced Japanese formulation that protects against dengue, malaria and chikungunya mosquito bites. CEO Anirban Banerjee explained that, apart from enhancing the brand equity value of EverReady with this new range of portable liquid vapourisers, they have launched a wide-ranging 360-degree multimedia campaign: ‘Old liquid vapourisers are fixed. Mosquitoes are not: UNPLUG and Use Anywhere’ with the company’s extensive distribution reach of 4.5 million retail points, including modern trade and quick commerce channels, at a disruptive price of Rs 299.

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